The goal of capturing data is to ultimately use it for improved decision making and increasing operational efficiency after it has been cleaned, analysed and presented.

BI technologies today can handle large amounts of structured and sometimes unstructured data to help identify, develop and create new strategic business opportunities.BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an “intelligence” that cannot be derived from any singular set of data.

Axis makes available licenses and services for BI tools that allow enterprises to collect data from multiple sources including social media and support for designing charts and other infographics, as well as tools for building BI dashboards and performance scorecards that display visualized data on business metrics and key performance indicators in an easy-to-grasp way.